AGENTS’ CHALLENGES IN DUBAI’S REAL ESTATE MARKET AND WHY CHOOSING THE RIGHT PROPERTY CONSULTANCY MATTERS

Dubai’s real estate market continues to grow at a fast pace, but the rapid boom also brings practical challenges for both clients and agents.

One of the biggest noticeable changes is the rise of real estate agent numbers. Market insights show that close to 40 new consultants enter the industry every day, taking the number of registered brokers in the market around 40,000, this is the largest number of agents Dubai has ever had. This presents very strong transaction volumes & confidence in the current market, but this leads to more intense competition.

While the number of property consultants grows, their retention remains to be a major issue. Many new professionals struggle in converting leads into deals and change companies or get out of the industry within 3 to 6 months. While the better performing agents in high-end or off-plan segments continue to earn proper or even very big commission, the earned commission across the market is polarized. A majority of brokers fail to secure consistent commission, leading to burnout, and inconsistent service quality.

One of the reasons for this is the oversupply of listings. With a lot of agents chasing limited properties in the market, some properties are listed without proper pricing strategies, photos, or accurate information. This doesn’t give a proper impression - confusing buyers, frustrating owners, and diminishing the trust in the deal. In a modern market where the investors are becoming more data-driven, poorly managed listings get highlighted for all the wrong reasons.

Buyers & sellers begin their investment journey well-informed. Many of them already track pricing, ROI, and market trends through online platforms. What these investors expect from consultants, but proper insight, accuracy, and clear guidance. This calls for expertise, training, and market intelligence more than ever.

These challenges show why the role of a legit consultancy is needed. In this crowded market, success is not about just getting the deals done, but about guidance, structure, and support. Anarock Middle East understands these issues to present specialist teams, access to updated market insights, and strong industry partnerships that support both consultants and investors.

Being a part of a wider global group, Anarock is backed by global research, local expertise, and consistent industry standards that adds value to every transaction. This allows consultants to focus on the requirements of their clients, while clients benefit from transparency, informed pricing, and strategic decision-making.

Dubai’s real estate market offers a lot of room for opportunity. But navigating it successfully now requires experience, data, and the support of a consultancy that understands both the numbers and the real-life situations on the ground.