THE NEW MARKET CONDITIONS CHALLENGES REAL ESTATE AGENTS IN DUBAI TO STEP UP

There are over 12, 000 registered real estate agents in Dubai currently, and some of them might not meet the standards of quality real estate agents who would act in the best interest of their clients. The increasing competition, updated regulations, and other market conditions push consultants to step up their game and offer legitimate services. Let’s discuss how Dubai has raised the quality of real estate consultancy.

Digital compliance and Digital Marketing Precision

Dubai Land Department has introduced its AI powered Real Estate Advertising Governance platform to monitor all listings and QR codes while ensuring the accuracy of the information provided. To enforce marketing compliance, the DLD has implemented fines of up to AED 50,000+ for advertising violations, to make sure that clients receive credible information from genuine service providers.

Cutting Edge Tools & Data Driven Insights

With increasing competition, Dubai’s real estate service providers are adopting more and more cutting edge technology to gain a competitive edge. With tech tools such as virtual tours, AI chatbots, analytics tools, and smart rental indices, clients now receive incredibly detailed information and services outcompeting any service provider who doesn’t employ these tools.

Personalised Client Outreach

The DLD has restricted traditional cold calling when it comes to real estate marketing services. This pushes services providers to seek newer forms of client outreach such as click to chat options, QR code prompts, and other permission based or personalised client outreach methods. In the absence of flooding clients with advertising material, this outreach becomes more valuable, accurate and personal that invites higher values to the campaigns.

Upskilling

With constant restrictions, updates and reforms, Dubai’s real estate consultants are continuously updating their knowledge of the products, market and regulations. These ongoing updates ultimately result in better services provided for the clients in the property market.

To meet the demands of today's dynamic property market in Dubai, consultants must possess in-depth knowledge of market trends and updates, while integrating advanced technology, strategic marketing techniques, and personalised, tailored services to meet each client’s unique requirements. This approach fosters healthy competition and significantly enhances the quality of services provided to clients in Dubai.

At Anarock Middle East, we align our vision with the latest developments introduced by the Dubai land Department. Our team offers deep, up-to-date insights into Dubai’s property market, backed by strong industry partnerships that allow us to provide a seamless, one-stop solution for all clients needs-delivered with transparency, security, and efficiency of the highest standards.

Contact us today to discuss your property requirements in Dubai, or visit our offices for expert guidance.